Rokid × Chef Fhred · Melbourne → Manila

WHAT A
CHEF SEES.

A first-person story of kitchens, travel, Filipino food and culture — with Rokid becoming part of the way Chef Fhred works, moves and creates.

Kultura in MotionSeptember 2026Manila, Philippines
The fit

NOT A TECH REVIEW.
A REAL LIFE.

Chef Fhred is a Filipino-Australian chef, restaurateur and storyteller working between hospitality, culture and media. In September, Kultura in Motion takes that work from Melbourne to Manila through pop-ups, collaborations, markets, kitchens and filmed stories.

The opportunity is simple: make Rokid the eyewear that actually travels with him — in chef whites, during prep, between venues and through the moments the audience normally never gets to see.

Chef Fhred working in a professional kitchen
ROKID GLASSES
AI + AR · Everyday wearable technology
The product

BUILT INTO
THE DAY.

Rokid Glasses combine a dual-eye display, 12MP first-person camera, AI assistance, real-time translation, transcription and navigation in a 49g frame. Most importantly for this partnership, Rokid supports prescription use through its magnetic prescription frame.

12MPhands-free first-person camera
49glightweight everyday frame
AI + ARtranslation, prompts, navigation
RXprescription-frame compatible
Hero Reel Concept

WHAT A CHEF SEES.

One professionally produced hero Reel following Chef Fhred from Melbourne into Manila. The technology is demonstrated through use rather than explanation: the camera sees what the chef sees, while the audience sees the person wearing it.

01 / KITCHEN

HANDS BUSY.
CAMERA READY.

Prep, plating, service and the movement of a working kitchen. First-person capture where holding a phone would break the moment.

02 / MANILA

MOVE THROUGH
THE CITY.

Markets, travel, venue changes and cultural encounters. Navigation, translation and capture become part of the journey.

03 / CULTURE

THE STORY
BEYOND FOOD.

Kultura in Motion is about Filipino identity in motion. Rokid gives that story a literal point of view — from Melbourne back to Manila.

Chef-first visual language

THE GLASSES
GO TO WORK.

Chef Fhred in chef uniform Chef Fhred during service Chef Fhred portrait Contemporary Filipino food Chef Fhred working
Chef Fhred
Why Chef Fhred

CHEF.
CREATOR.
WEARER.

The strongest product integration is the one that doesn't disappear when filming stops. Chef Fhred already wears prescription eyewear daily. Rokid can become a functional part of his visual identity while opening a new way to document hospitality.

The content will live through Chef Fhred, with natural opportunities across Palay and Dishes & Dialogues where the story genuinely fits.

Proposed Partnership

LET'S SEE MANILA DIFFERENTLY.

ROKID GLASSES
+ PRESCRIPTION SUPPORT
+ A$1,000

The production contribution supports professional filming and editing of the dedicated campaign asset.

01 — Rokid Glasses for Chef Fhred
02 — Prescription frame / lens-fitting support
03 — A$1,000 production contribution
04 — One dedicated professionally produced hero Reel
05 — Organic Rokid integration throughout Kultura in Motion
06 — Supporting photography + behind-the-scenes visibility
07 — Brand tags / credits on relevant campaign content